You Already Know:

The Science of Mastering Your Intuition

From acclaimed business school professor and author of Edge, Laura Huang, You Already Know reveals how to harness your intuition—your brain’s natural synthesis of experience and data—to make smarter decisions and achieve more.

Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random—it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.

In a noisy world, your clearest guide might be the voice within.

  • "Laura Huang masterfully shows us how to combine the rigor of data-driven analysis with the nuance of our personal experience. In this book, she offers a fresh perspective on how to navigate uncertainty and make better decisions in every aspect of life."

    ANNIE DUKE, bestselling author of Thinking in Bets and Quit

  • “Reading You Already Know reminded me of the moment I knew YouTube was possible. This book captures how intuition, coupled with the right experience, can fuel innovation in ways you’d never expect. It’s not just about having a great idea—it’s about knowing when to trust yourself and take that leap. For anyone looking to break boundaries, this is the guide you’ve been waiting for.”

    STEVE CHEN, cofounder of YouTube

  • “A fascinating exploration of how intuitive decision-making is shaped by the signals we pick up from the world around us. If you want to make better choices, in either your personal or professional life, You Already Know provides an actionable model, grounded in behavioral science, that can help you succeed.”

    JONAH BERGER, associate professor at the Wharton School of the University of Pennsylvania and New York Times bestselling author of Contagious and Invisible Influence

  • “Trust yourself—you’re far more capable than you think you are! Your gut already has the answers, and learning how to trust it can become your biggest superpower. This book will give you the confidence to stop doubting yourself and create the life you want.”

    BARBARA CORCORAN, founder of The Corcoran Group and Shark on ABC’s Shark Tank

  • “I feel like I’m reading my biography. My best friends are my gut and my instinct, and Laura Huang validates what no one else has written about.”

    MICKEY DREXLER, chairman of Alex Mill, former CEO of J.Crew and Gap Inc., and founder of Old Navy and Madewell

  • “Intuition is the invisible thread that binds every dish, every decision. It’s the compass we follow when reason falters, the spark that ignites creativity. You Already Know reminds us of the profound strength in trusting our instincts—a truth every chef, every artist, every human must hold close.”

    RENÉ REDZEPI, chef and co-owner of three-Michelin-Star restaurant Noma

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